On January 13, 2026, the ELECTRONICS CHAMBER OF COMMERCE CHINA(ECCC) successfully inaugurated its first exclusive member session of the year. Themed “International Market Trends & Compliance Strategies,” the summit gathered industry titans, financial experts, and supply chain leaders to navigate a pivotal shift in the global landscape: the era of “Full-Chain Compliance.”

E-cigarette Vending
United for a compliant future: CEO Mary Huang (Second from the right) with ECCC leadership and industry partners.
As a key committee member and a pioneer in intelligent vending solutions, Reyeah Technology was invited to the forefront of this dialogue. Our CEO, Mary Huang (Ms. Huang Siman), joined a distinguished panel of entrepreneurs to discuss how technological innovation can solve the industry’s most pressing regulatory challenges.

Technological Innovation: The New Standard for Compliance

In the face of tightening regulations across Europe, the Americas, and the Middle East, “compliance” has evolved from a legal requirement to a core competitive advantage. During the high-level roundtable discussion, CEO Mary Huang delivered a compelling narrative on how hardware innovation can safeguard the industry’s future.

mary huang ceo reyeah vending machine age verification innovation
  CEO Mary Huang articulating Reyeah’s “Tech-for-Compliance” strategy at the ECCC roundtable.
Addressing the critical issue of youth access prevention—a primary concern for global regulators—Ms. Huang highlighted Reyeah’s breakthrough in Intelligent Age Verification Systems. Unlike traditional vending machines, Reyeah’s next-generation smart terminals integrate advanced, privacy-conscious verification protocols to ensure strict adherence to local age restrictions. These systems are designed to adapt flexibly to regional laws, offering a robust compliance shield without compromising consumer privacy.
 “We must move beyond simple manufacturing. Our mission is to provide a ‘compliance shield’ for our clients. By embedding rigorous age verification technologies directly into our hardware, we are not just selling machines; we are selling the sustainability of the entire industry.”
   Mary Huang, CEO of Reyeah Technology

Rejecting Price Wars, Embracing Long-Termism

The summit also addressed the destructive nature of “low-price involution” (internal competition). Mr. Ao Weinuo, Secretary-General of ECCC, called for unity to maintain a healthy industrial ecosystem. Echoing this sentiment, Ms. Huang emphasized Long-Termism over short-term gains.

ao weinuo eccc secretary general vaping ecosystem speech 2026
 Mr. Ao Weinuo, Secretary-General of ECCC, calling for a unified industry ecosystem.
Alongside industry peers such as Mr. Wang Xizhi (Chairman of IJOY) and Mr. Liu Jinbao (Chairman of JBL), the consensus was clear: Quality and Compliance are the only viable paths forward. By investing in R&D and adhering to international standards (such as PMTA in the US and TPD in Europe), Chinese enterprises can elevate “Made in China” from a label of cost-efficiency to a badge of premium reliability.

wang xizhi ijoy chairman eccc vaping summit us market compliance

Mr. Wang Xizhi, Chairman of IJOY, discussing US market compliance.

liu jinbao jinbaolian intelligent production compliance eccc 2026

Mr. Liu Jinbao, Chairman of JBL, on intelligent manufacturing.

eccc 2026 vaping market trends compliance summit site

   A packed house: Industry leaders gather at the ECCC 2026 exclusive session to discuss the future of global compliance.

Connecting with the World: Strategic Bridge to Europe

Highlighting the event’s international scope, the session featured a special live connection with Mr. Jake Nixon, Strategic Director of Quartz Business (organizer of the World Vape Show). Mr. Nixon detailed the upcoming “2026 UK Key Buyer Matchmaking Meeting,” providing a pragmatic channel for Chinese enterprises to efficiently link with premium buyers in the UK and Europe.

jake nixon quartz business world vape show uk buyer matchmaking eccc

Global Reach: Mr. Jake Nixon (Quartz Business) connecting Chinese manufacturers with European buyers.

2026 Vision: Empowering Global Partners

As the curtains closed on the 2026 ECCC exclusive session, the path forward was illuminated. For Reyeah Technology, this event was not just a meeting but a reaffirmation of our strategic direction.

reyeah technology headquarters reception desk

Innovation starts here: The Reyeah Technology headquarters, dedicated to empowering global partners.

Moving forward, we remain committed to being the “Localized Brain” for our global partners. By continuously refining our intelligent vending terminals to meet the regulatory demands of over 100 markets, Reyeah stands ready to help operators worldwide navigate the modern retail landscape with integrity.